Mba 5501 Unit Viii Project Marketing Presentation And Video

Starbucks Marketing PresentationPatrick M. HernandezColumbia Southern UniversityMBA 5501Dr. David Castle4/28/2022Introduction - Our HistoryOur mission: to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a timeBeginning in 1971 - Pikes Place Market, Seattle, WAExpansion starting in the early 90s to Chicago, Vancouver, California, Washington DC, and New YorkGlobal expansion to Japan in 1996, Europe in 1998 ad China in 1999Introduction - Today and BeyondMore than 383,000 worldwide employeesMore than 33,000 retail locations around the worldRevenue - $30,362 millionNet Income - 4,393 millionControl of more than 30% of the market share in 2021Competitive AnalysisVertical integrationWorking directly with nearly 300,000 worldwide coffee growersTotal control over coffee supply chain unlike competitorsControl of the supply chain, allows us to control the quality of our coffee with precisionCompetitive Analysis2013 purchase of 600-acre coffee farm for research and developmentDevelopment of top-quality product, while researching issues effecting coffee growers (disease, etc.)Allows for a constant supply of coffee as its all internalNo distribution channels for other products (apparel, drinkware, etc.), sales happen in our retail storesCompetitive AnalysisStarbucks383,000 employees$30,362m revenue$4,393m net income33,000 locations McDonalds200,000 employees$23,223m revenue$7,545m net income38,000 locations Dunkin Donuts1,114 employees$1,308m revenue$220m net income11,300 locations(Mergent Online, 2022)Competitive AnalysisDigital advances and TechnologyStarbucks App,