Behavioral Phenomena Online Shopping As An Alternative Consumption Choice Among Students AbstractKeywords: On line shop, shopping, StudentINTRODUCTIONThe need will live with the times mature This the more increase. Fulfillment need very important It means For increase individual aligned with environment surrounding. On basically need man of course No will Once There is it's over, man always feel not enough satisfied to What Which owned, even sat she wanted has fulfilled However no in accordance with his wish. Man will Keep going wish for get more.Progress technology moment This the more rapidly. With the development of technology to make the internet become Wrong One facility media Which No only used for communication only. However intermediate bring up phenomenon new in process sell buy goods. Only by opening the website of the buyer can already see the products offered. Convenience in access Internet the give birth to on line shop which is now an alternative choice in shopping. Hal This prove that moment This technologyhas played an important and significant role in human life.According to site www.internetworldstats.com Indonesia from 2000 – 2012 there