Analysis Of Influence Factors Transaction Online Shopping Via Platforms Marketplace

ANALYSIS OF INFLUENCE FACTORS TRANSACTION ONLINE SHOPPING VIA PLATFORMS MARKETPLACEAnalysis Factor – Factor Which Influence Transaction Shopping On line Via platforms MarketplacesABSTRACTIn the modern era like today, making all activities of daily life seem inseparable from existence of technology. One that is currently growing rapidly is electronic commerce (e-commerce). through platforms on line marketplace. E-commerce Alone offer various benefit like efficiency time And cost, convenience in access, And Also offer Which given by each marketplace. This is what then makes a change in lifestyle including the consumption patterns that are carried out by individual the in fulfil his needs. Study This aim For know factor – factor which affect online shopping transactions via the marketplace platform for students or the millennial generation. Say key: shopping on line, ecommerce, behavior consumerINTRODUCTIONEnter era globalization Which the more modern, make all activity life a day – day as if No apart from the existence of technology. This can be seen from the development of various technological sophistication. Technology Which Now currently develop rapidly And can support activity transaction is electronics commerce ( e- commerce ) through the