BEHAVIOR ONLINE SHOPPING IN INDONESIA: STUDIES CASEABSTRACTThe purpose of this research is to examine online shopping behavior in Indonesia. Behavior consumer in decide For buy something product become studies special every company before releasing its product to the market. The development of the digital age is increasingly not inevitable that every company must adapt strategy the marketing with enter an online system to sell its products. Online shopping is becoming a habit for some people because of the convenience provided, many people think that shopping on line is Wrong One means For look for goods Which needed. Method the research used is to compare the results of research and research journals about online shopping in Indonesia. Then reviewed and reviewed the theory of consumer behavior that already exists so that it can be concluded that consumer considerations shop online at a shop on line. Findings from study previously show Lots factor Which affect it. Results study from a number of study previously, can become reference and consideration for on line shop in Indonesia in hook And guard customer For still shop at the shop