The Matrix Of Boston Consultancy Group

BCG Matrix NameInstitutional AffiliationBCG Matrix 1. a.)The Matrix of Boston Consultancy Group is a structure made by Boston Consultancy group to assess the position of the company which is strategic in the brand portfolio and the potential it has. It groups the portfolios of a business into four classes according to their industry attractiveness (the rate of growth of the industry), together with their competitive position (market share) (Tornjanski, Marinkovic, & Jancic, 2017). The two dimensions show the possible productivity of the portfolio of the business regarding money required to assist the unit and amount produced by it. The overall role of the assessment is to aid in understanding which products the company should put money in or not. Alternatively, it is known as growth–share matrix (Shanbhag, Dutt, & Bagwe, 2016). It can also be described as a tool for corporate planning that is used to show a business’ portfolio of brands or strategic Business Units on a quadrant along a relative share of the market axis (horizontal axis) and speed of market growth, which is on the vertical axis. There are four quadrants in which Boston Consultancy Group Matrix is classified.