Mb601 Strategic Management

Strategic Management: Industry Analysis Stand-Alone ProjectSTAND-ALONE PROJECTStrategic ManagementStand-Alone Project: Industry Analysis (200 points)Each assignment in this course focuses on a different portion of an industry analysis. The activities and discussion questions serve as an introduction to the process of critically evaluating a corporation, one of its direct competitors, and the industry as a whole which constitute a thorough and complete industry analysis. Your MB609 Capstone Project will be a complete industry analysis including a publicly traded company, its industry, and two of its competitors. (Be sure that you keep your textbook from this course as well as all of the projects you write.) This Industry Analysis project (MB601) is an introductory project to prepare you for the Capstone Project (MB609). At this time you will only analyze a publicly traded company and its industry (none of its competitors will be analyzed). To begin this project, select a publicly traded corporation to study. In other words, you should be able to purchase stock in the corporation you select. The corporation must be large enough for the business and trade press to have written about it, but not so large that the amount of available information is overwhelming making