TOTAL QUALITY MANAGEMENT What is Quality?The term "quality" does not have a narrow profile. Quality is the ability of the totality of the characteristics of a product, system or process to satisfy the demands of consumers and other stakeholders.Quality has two aspects: objective and subjective. The Essence of TQM Concept: 3 points of viewTQM - an integrated management concept for the continuous improvement of the quality of products and services through the participation of all levels and functions TQM is a set of techniques and procedures used to reduce variations both within the production process and in the process of providing services to improve efficiency, quality, and reliability.TQM is the unifying link between two historically divided approaches in management: scientific management and human management relations. The TQM value for the organization: Efficiency PyramidPresented by K. McNair, R Lanch and K. Cross.The central concept is the relationship of corporate strategy, focused on customers with financial indicators, supplemented by several critical non-financial indicators.The efficiency pyramid is built on global quality management, accounting based on «actions,» and industrial engineering. The TQM value for the organizationThe process of using TQM is not neutral.According to K. Wruck and M. Jenson, the installation of TQM is