Developing A Marketing Campaign

NameInstructor’s NameCourseDateDeveloping a Marketing CampaignIntroductionThe company am familiar with in the U.K is Tesco. Tesco is a Multinational general merchandise and groceries retailer from Britain with its main headquarters located in Welwyn Garden City, England. Tesco ranks third on the list of the world’s largest retailers in terms of gross revenue and it also seats at the number nine position measured in terms of revenues. The company has established shops in five countries across Europe. The company also dominates the grocery market in the U.K where it has a market share of about 28.4 percent. Jack Cohen founded the company in 1919. The first shop to open under the name Tesco opened in Burnt Oak, Barnet in 1931. Tesco’s business operations expanded rapidly in 1939, the company had already set up more than 100 shops across the country (Ryle). The company has also continued to expand its business operations globally since the 1990s, operating in over 11 other countries globally. However, in 2013, Tesco pulled out of the U.S market but reports released in 2018 cited that the company continues to grow elsewhere. The company has diversified its business operations to