Btec Business Unit 2 - Developing A Marketing Campaign Questions And Answers 100% Verified A+ Guaranteed

Situational Analysis - PESTLE (4) {Ans: Use the PESTLE analysis to briefly explain what the most significant factors are under each heading. P.S Be as specific as possible by giving details rather then vague descriptions of generic factors that are not specific.}Pricing {Ans: Include pricing strategies eg Price skimming = Offering a product at a lower price before slowly lowering it, Penetration pricing = Drive initial interest in product before increasing price, Budget pricing = Show affordability, Premium pricing = Promotes the quality of the product. P.S whatever pricing strategy you select you MUST ALWAYS LINK IT to the case study.Also Consider the competitors pricing strategies.}Tips {Ans: - Use headings to clearly indicate the different section etc.. - Check for any spelling and grammar mistakes - Check structure and presentation}5C's analysis ( more depth) {Ans: Company = Pick out important information about company (starlight classics), you could talk about strengths/weaknesses etc.. Customers= Discuss and analyse the most relevant information such as: Market size, Target market, Frequency of purchase, Fashion and trends, Customer needs and wants. Competitors= Discuss who the competitors are, what their market size is, their product ranges,Prices, distribution channels etc... Climate= This will be