The Assessment Task Powerpoint

BUS4005 Business Project: Coca-Cola Company Presented by:Date: IntroductionThe international company chosen is the Coca-Cola Company. Reasons for selecting it:As an international firm, it faces many cross-cultural risks and challenges linked to its global operations.The firm has recorded biggest sales decline in at least 25 years.Operates in the soft drink manufacturing sector. The company’s portfolio of brands entails Fanta, Sprite, Coca-Cola, and other sparkling soft drinks.Coca-Cola serves customers in over 200 countries and territories (Coca-Cola, 2022). In 2020, Coca-Cola Co. held a 20.8% market share in the global soft drink market (Coca-Cola, 2022). Chosen Questions and ConceptsChosen QuestionsWhat are the main issues an organisation faces when trading internationally? How does an organisation manage cultural implications in their global ventures?Initial Research The concepts that will be used to answer the two questions:Organisational structure Workplace cultural diversityGovernment interventionsCultural awareness Part 1: Main Issues An Organisation Faces When Trading InternationallyThe Coca-Cola Company faces a myriad of crucial issues as it trades internationally.They include:Stiff Competition from MNCsLow diversification of productsHealth-related challenges Water management issuesEnvironmental footprint Contd..Other issues include: Currency exchange and Inflation rateChallenges of foreign politics, policies, and relationsChallenges associated with cultural differencesChallenges in managing global teams Part 2: How organisation manage cultural implications in