Ics 392 Final Essay Option 2: Consumption Community Exploration

Consumption Community ExplorationName:Institutional affiliate Consumption Community ExplorationThe majority of organization would like to create consumer communities for their brands. These refer to “a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand”. However, despite consumer communities being extremely beneficial, building such a community is not always easy. To build a successful consumption community, an organization must effectively communicate its values to its consumers in order for them to identify themselves with the product. Brand community members are usually more passionate and loyal to the brand compared to spontaneous consumers of the brand, and very often they help to promote the product by defend the brand, propose necessary changes to the company, and become partners of the brand, therefore forming an important role in the company’s marketing strategy. Some of the most common consumer communities are the Harley Davidson rider community, which comprise of fanatics of Harley Davidson, an American motorcycle manufacturer, founded in 1903 by William S. Harley and Arthur Davidson and the Apple Community for the people with a great interested in Apple Inc. and its products. This document will