CSR not primarily about profit rather than ethics Name Institutional affiliate CSR not primarily about profit rather than ethics Introduction Although it is not a new concept in the business world, sustainable business is among the leading trends in business management. As the size of businesses grows and their collective impacts becoming more obvious, there is immense pressure for businesses to pursue sustainability more than profits. Sustainable businesses are businesses that have minimum negative or even progressive impacts on the environment, care about the health and safety of their employees and customers, provide conducive working conditions, and contribute to the economy of the society in which they operate in, promote corporate governance and abide with the principles of human rights. To make these visions possible, businesses must incorporate corporate social responsibility (CSR) or Corporate Responsibility (CR) policies into their strategic plan. CSR refer to those approaches taken by business organizations that aim at contributing towards sustainable development. Some critics of CSR opine that the CSR strategies aim at increasing profits for the organization rather than to promoting ethics. However, businesses spend considerable fraction of their revenue to attain sustainability. Therefore, the CSR is primarily about encouraging ethical practices than making