New Product LaunchThe music industry like most industries in the capitalist society is consumer driven. Therefore, for successful music career, an artist must produce what please the consumer, and what will make him to spend his dollars on the piece of music either buy buying a CD, downloading the music from iTunes, or attending a concert by the musician. Music is a product like any other product in the market. Therefore, exists a lot similarity between producing and launching a new music, and the fundamental steps for new-product development. A musician may have very good ideas that are appealing to his target audience. However, when there is a misalignment in the development process, the ideas become diluted and unappealing to the target audience. Implementing the standard New Product Development process would avoid such occurrences. The musician should come up with an idea or several rough ideas, then sit with the team involved in the music development to discuss what the customers want and how they want it. This will enable the team to select the best ideas, and the best genres for each song. The musician then goes back, and refines the final idea with the help of the