Mkt/571 Wk 3 Assignment New Product Launch

Uber’s Product Launch Strategy Student NameCourseDateInstructorUber’s Products and ServicesUber’s products are meant to reflect customer’s desires and ensure riders and drivers have the authority to choose what best suits them. Headquartered in San Francisco, California, Uber’s main product/service is the ride hailing service, and is complimented by others such as peer-to-peer ride sharing, bicycle sharing, taxi cab hailing, and food delivery among others. The company’s astonishing growth rate was heavily due to its marketing strategies. The word of mouth, for example, is among Uber’s top strategies that also apply to many firms in commerce (Heart of Codes, 2018). This simple strategy involves sharing their Uber experiences with friends and relatives. Recently, Uber has adopted a discount strategy to help attract more customers as evidenced by many Uber discount code online that riders can use to get Uber rides on good prices. Given the fact that Uber’s rides are cheaper than other privately owned taxis, additional discounts such as the Uber discount code only make the service overly cheap, which makes them available to virtually everyone. Uber also