New Product Launch Create A Nice Introduction

Running Head: Executive Summary, Introduction and Conclusion Marketing Plan for a New Product LaunchPart 1and 2Executive SummaryThe marketing plan is one of the best activities in the management process for new product launch in the market. It helps to make recognition about a new product that is going to be introduced to sell. The discussion about the marketing plan has chosen the market needs, and market growth of American and Canadian market to introduce a vitamin product (Silk, 2006). These markets are very suitable for business growth because of the extensive use of vitamins by consumers in their daily diet to maintain healthy lifestyles. But, the American and Canadian market is filled with competition that is providing tough challenges for the company.Further, the target market of consumers, buying behavior, and decision motivators has included in this paper to analyze the suitability of the new vitamin product in the challenging market. Additionally, the PLC tools have been introduced by the company to grab the market opportunities for a long-time in the American and Canadian market. Alternatively, to grab the American and Canadian Market, company has adopted a product mix strategy in its marketing plan of new launch