Case Study - Marketing Excellence: Bmw

Case Study - Marketing Excellence: BMWNameInstitutional affiliationCase Study - Marketing Excellence: BMWIntroduction Bayerische Motoren Werke AG widely known as BMW is one of the world’s leading automobile manufacturer founded in 1916 (BMW Group, 2020). The company is based in Munich, Germany, but has several assembling plants in selected countries in Europe, America, and Asia. Initially, BMW began its operation as manufacturer of aircraft engines and was highly active during both the first and second World wars(BMW Group, 2020). While the company began producing motor vehicles in 1928, its production was halted by the emergence of the Second World War(BMW Group, 2020). However, after the war, the company officially began manufacturing cars in 1952(BMW Group, 2020). Since then, BMW has become one of the most popular car brands in the world. This paper will critically analyze BMW Company and provide recommendation for its marketing strategy.Situation AnalysisPEST AnalysisPolitical Factors BMW being one of the top car manufacturers, it is adversely affected by several political influences such as new policies and regulations and political stability. However, unlike other small manufacturing companies,