What Ad Did You Find To Be Influential?

Introduction to sociologyInfluential ad Image of advertisement The add is trying to sell beer How this ad is trying to influence the audienceTrying to influence the audience gripped by fear of the Corona virusAudience to see the Corona brand of beer as the brighter side Corona comes with enjoyment and relaxation Target AudienceRegular beer drinkers Summer holiday makers Ethical issuesPublicity from a horrible global situation Using the Corona Virus has become a pandemic Sociological perspective Symbolic interactionalism with a facemask on a beer bottle Audience are familiar with the use of facemasks for protection against Corona Virus. Audience assigned to face mask is safety The audience want safety very badly ReferencesTrevino, L. K., Lengel, R. H., & Daft, R. L. (1987). Media symbolism, media richness, and media choice in organizations: A symbolic interactionist perspective. Communication research, 14(5), 553-574.Ligas, M., & Cotte, J. (1999). The process of negotiating brand meaning: a symbolic interactionist perspective. ACR North American Advances.