The Promotion Of Great Customer Service

The Promotion of Great Customer ServiceNameInstitutional affiliationAdvantages and Disadvantages of Web-based Customer SupportWeb-based customer support is a fast-growing strategy in contemporary business. The advancement in technology has compelled many companies to rethink and restructure their customer support services towards web-based platforms(Friginal,2015). However, despite the increased popularity of web-based customer support, it exhibits both advantages and disadvantages. AdvantagesWeb-based customer support reduces the overhead costs. The company will incur fewer overhead costs since it will not require expansive physical space for the customer care and customer support staff. Therefore, the firm will thus focus on expanding or increasing funding to other critical departments.Enhances collection of customer data. To make a well-informed decision, a manager needs critical information and data. Therefore, web-based support platform will enable the company to identify the customer trend, popular or prevalent customer issues, and reviews from the customers which helps in making important marketing and improvement decisions. DisadvantagesIncreased cyber-security threat. Customers will likely share information or data that are critical, private and personal. Since web-based customer support operate on the internet, the cyber-security threat is present.