Amazon.com's Business Model

Case Analysis: AmazonNameCourseTutor’s NameDateCase SummaryAmazon as a leader in online retail has differentiated itself from competition by offering its retail platform to third party vendors. Amazon has also achieved considerable differentiation by integrating reviews and referrals on its platform. The company has developed key partnerships through acquisition, investment, and collaboration with businesses aligned to their expansion. The key activities of the company are aligned with its value proposition as it leverages on its financial, human, and physical capital to offer convenient shopping experience to its customers. The company keeps a vast database of customers, which it uses to generate advertisements to keep the loyal and discourage them from switching to competitors. This strategy has helped the company stay ahead of the competition in both online retail and digital content providers such as Google, Apple, and Microsoft. Amazon’s strong points are in its ability to provide excellent customer service and customer satisfaction even when it does not provide the sensory experience of physical shopping CITATION AAT16 \l 7177 (Thompson, Peteraf, Gamble, & Strickland, 2016).SWOT AnalysisStrengthsDiversification by offering goods from