In Depth Integrative Case 2.2: Walmart's Global Strategics

Wal-Mart Global StrategiesNameAffiliate InstitutionDateWal-Mart is an American multinational retail store that controls a chain of discount department stores, hypermarkets, and grocery stores. It was founded by Sam Walton in 1962 and is headquartered in Arkansas. It is the world’s largest company when classified by revenue which is over 500 Billion US dollars. The company’s immense success can be attributed to its global expansion which has resulted in it having over 11,347 stores and Clubs in over 26 countries. The paper analyses the development of Wal-Mart’s global expansion beginning from Canada, Latin America and Europe and details the cultural barriers, lessons, and opportunities for Wal-Mart moving forward.Choice of the Americas over Europe and AsiaWal-Mart was already successful in the U.S and would have remained rightly so. So the question that arises is why did Wal-Mart decide to go global? Wal-Mart needed to expand for several reasons. The first was that it had saturated markets in the United States. Secondly, the United States alone covers a small fraction of the world’s population so, Wal-Mart did not want to just limit itself to that market (Gupta, 2018).Wal-Mart also had an