Walmarts Global Strategy In-Depth Integrative Case 2.2: Walmart?s

Wal-Mart’s Global StrategiesStudent NameCourseDateInstructorAbstractThe paper explores the corporate strategy that Wal-Mart international uses to guarantee flawless success. Upon entry to a new market, Wal-Mart prioritizes total dominance of the market, even if it means purchasing other established companies or starving them out of business. Wal-Mart began its expansion adventures in 1991 with Sam Club in New Mexico, a step whose success exceed expectations and initiated further expansions in USA. After achieving much success in USA and getting financially stable, Wal-Mart finally decided to take the challenge of Europe and South Korea where the company expected similar success. After all, the western and European consumer habits had many similarities. The paper finds that success in US does not equal to success elsewhere, especially Germany, as Wal-Mart executives can testify. Wal-Mart suffered in Germany and South Korea due to random factors like inability to match customer expectations, which means Wal-Mart, did not perform well in such developed economies. Instead, the company performs well in developing economies where it establishes a routine from scratch and then go on to lead the trend. <span