Str/581 Week 3 Team Min Strategy Create A 12- To 15-Slide

Chipotle Mini-StrategyStudent Name:Instructor:Course:Date: IntroductionChipotle is a fast causal restaurant in America with various branches in United Kingdom, Germany, Canada, United States and France. The business specializes in mission-style burritos and tacos.Steve Ells established the business on July 1993.The company has more than 2,000 locations with an overall net income of approximately US $475 million.It also has more than 45000 employees. Mission statementChipotle mission statement is to “provide food with integrity”. Vision statementThe vision statement is “change the way people think about and eat fast food” Chipotle ValuesValues of Chipotle is using high-quality ingredients and cooking techniques order to produce great food that is accessible to everyone with affordable prices. ReferencesAbwanzo, B. (2017). Chipotle Company Assessment. SSRN Electronic Journal.Bellman, S., Rask, A., & Varan, D. (2017). How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption. Journal Of Marketing Communications, 1-20.Shin, H., & Kim, Y. (2016). Analysis of Critical Success Factors of ‘Chipotle’ who creates ‘fast casual’. Asia-Pacific Journal Of Multimedia Services Convergent With Art, Humanities, And Sociology, 6(1), 333-344.