Managerial Support

Business intelligence is comprised of technologies, applications, tools, and practices used in data analysis in an organization. B.I is a technology-driven process which is made up of activities like reporting, data mining, and querying, benchmarking, complex event processing and online analytical processing. B.I gives the whole information of business operations including historical, current and predictive views. B.I can tackle big amount including structured and unstructured information which aids in getting good business opportunities. Business intelligence is used to support business decisions which include strategic and operational. Strategic business decisions are concerned with goals of the institution while basic operating decisions deal with prices of the products and product positioning. Apple Company is an American technology company that deals with online services, consumer electronics, and computer software. Apple Company was found by three people called Steve Jobs, Ronald Wayne, and Steve Wozniak. Apple is the largest information technology company in the world, and it uses business intelligence in its practices. Business intelligence has got many components used in the Apple Company which include tagging, standardization and demoralization and many more. The company uses business tools and systems because they are data-driven and is used on behalf of executive information systems and