Swot Analysis

SWOT Analysis: Etisalat Telecommunication CompanyName:Institutional affiliation:SWOT AnalysisIntroductionThe management decisions play an important role in determining the efficiency and performance of the company. Therefore, it is always important for the management to critically assess the impact of their decisions in order to identify triggers of change (Yeo & Marquardt, 2015, p.511). Change within an organisation is essential and the management must be flexible and ready for change (Sidani & Showail, 2013, p.931). The continuous increase of competition and the constant changes of economic environment validate the need for consistent review of management decision and implementation of changes in line with the prevailing conditions (Sidani & Showail, 2013, p.936). The paper will identify the triggers of change and analyze Etisalat Telecommunication Company using the SWOT analysis, then identify the plans to implement change and strategies to sustain gain.Background of Etisalat TelecommunicationEtisalat Telecommunication Company is one of the largest telecommunication companies in the world (ranked 14th according to 2014 data) that is based in United Arab Emirates (UAE) and headquartered in Abu Dhabi. The company was founded in 1976 in a