Coca-Cola Company Fully Integrated Supply Chain

Coca-cola Company fully integrated supply chainNameInstitutional affiliationCoca-cola Company fully integrated supply chainIntroductionCoca-cola is an American multinational soft drink company founded on January 29, 1886, in Georgia, United States by John S. Pemberton, and named by Frank Robinson. Today, Coca-Cola is a household brand around the globe. Its products include carbonated drinks, bottled water, fruit juice, coffee and tea, among many others. In 1919, the company become publicly traded. To date, the company estimates that since its inception, it has produced soft drinks enough to cascade down Niagara Falls for 83 hours. Such success is only possible by meeting the demands of the consumers. Coca-cola faces fierce competition from companies such as Pepsi, as well as smaller companies. To survive in the market, the company adopted a full integration to reduce cost of production and to manage the quality of inputs. Coca-cola supply chain Coca-Cola has among the world’s largest supply chain networks. Coca-Cola’s supply chain is critical to the success of the company, in that it ensures that the products are available in retail stores, meet the needs of the consumers and generate sufficient revenue to make