Viniculture Is A German Company

BRIEFING REPORT REQUIREDBy NameCourse NumberProfessorUniversityCity and StateThe DateBackground InformationViniculture is a German company that provides its customers with beer and winery products. The company operates in the wine, spirits, e-commerce, and retail industries. It is a for-profit business that started its operations in 1984. Based on the provided financial information, Viniculture's revenues grew from £257,301 in 2011 to £282,728 in 2015. The growth in its revenues can be attributed to the increase in the number of stores in the UK, which rose from 163 in 2011 to 212 in 2015.Additionally, Viniculture is profitable, as indicated by its financial statements per Appendix 2. Based on Appendix 2, the profit before tax for the company rose from £20,271 in 2011 to £23,760 in 2012. However, the profit fell to £18,422 in 2015, which can be attributed to an increase in the company's operating expenses.Business ModelViniculture operates both physical and online stores. As per Appendix 2, the company's stores have been growing since 2011. The physical end-consumer sales from the company's stores generate the highest revenues for the business. For