You are a senior production manager for a company that has traditionally pursued a
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corporate strategy of unrelated diversification. Your firm currently manufactures and sells the following products:
1. Luggage. This line is aimed at the low end of the market and isn’t constructed on a wheel base.
2. Writing instruments. This line includes mechanical pens and pencils which are sold to the middle-market segment between the low-end products such as Bic and high-end once like
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