Proposal Memo Suggesting More Teleworking Options

To:Daniel SchwartzCEO Burger King FranceFrom: John Dan Head of Marketing Date: November 16, 2017Subject: Request to Conduct Research on the poor purchasing power and consumer behavior of Burger KingCustomersSummaryThe purpose of this memo is to humbly request for permission as well as moral and financial support to conduct a detailed research on the effects or causes of poor purchasing power to consumer behavior of Burger King’s customers. Apparently, the ability of customers to purchase specific delicacies depends on a number of parameters with finance as a major point of consideration. Consumer behavior is a psychological issue that depends on customer motivation. Thus if a customer has money he or she is motivated to purchase certain kinds of foods. This study will evaluate if by analyzing the poor purchasing power of our customers, the company could be in a position to identify and possibly make corrections to the would be possible factors leading to the witnessed poor response to our services in France. This research intends to ascertain the kinds of dishes that should be prepared at particular outlets. Further, it intends to analyze the kind of restaurant setting that the people of France prefer. In an endeavor to come up