discussion4 topic1Terry IppolitoHi Terry, You made an interesting choice of product. Actually, it was the first product to come to my mind when I was thinking of a product. Somehow, I could not figure out the 4Ps especially the promotion bit of it, as they seem to have too many promotion channels. With regard to your question, the flagship product of PepsiCo is Pepsi cola the soft drink. Pepsi was developed by Caleb Bradham in the 1880’s and named Pepsi Cola deriving the name from some of the ingredients Pepsin and Kola He registered the Pepsi cola patent in 1903 and incorporated the Pepsi-Cola company in 1919 in Delaware state.William McQuaigHi William, I like your choice of service, especially of a music band. The 4Ps come out clearly as ‘Tomorrowland’ has differentiated itself by providing a service that other bands do not provide like air tickets and camping supplies. By charging a hefty amount in excess of $1,000, the band positions itself as a premium service. By allowing their fans to record shows andshare, them online they get free advertising as well. I am already enticed to attend one of their concerts especially after watching live footage from TomorrowLand 2016Larry