Mkt 505 Azure Sky Tea Hofstede Model Assignment M

MKT 505 Azure Sky Tea Hofstede Model AssignmentNameMKT 505 Tutor’s Name23/07/2014Table of Contents TOC \o "1-3" \h \z \u 1Problem Statement PAGEREF _Toc393912954 \h 12Country Selection PAGEREF _Toc393912955 \h 22.1Recommendations For International Offices In The UK And Australia. PAGEREF _Toc393912956 \h 32.2Comparative Hofstede Cultural Measures Of Three Countries. PAGEREF _Toc393912957 \h 43Potential Risks PAGEREF _Toc393912958 \h 54References PAGEREF _Toc393912959 \h 7Problem StatementAzure Tea Company seeks to expand her market by entering into foreign markets in two countries. In doing so the Azure tea company has to take into account cultural differences in foreign countries which may affect the success of the project. Cultural differencesthat are culturally friendly to her corporates style and are accommodative of her products are likely to result in a successful venture. This country can be identified by carrying out an analysis of world culture using the five Hofstede cultural dimensions.The Six dimensions are(Hofstede, 2011)Power distance (PDI). This refers to the level of acceptance or existence of inequality of power among people. A high PDF score indicates that the