Name:Instructor:Course:Date:ISM 210: Readings Chapter 2& 3 NormanSome of the most important issues that rose in the week’s reading touches on people and how we react to different actions. One important issue is that people feel bad and frustrated for not knowing how to operate mechanical things. It is indeed, frustrating, when you try to operate a specific device and it fails to function, yet you need to complete an important task. The reading captures the frustration and the different feelings that people demonstrate, whenever, they fail to run mechanical things due to lack of knowledge. The other important issue raised in the reading is the fact that, the world and everyday things that occur in the world is filled with misconceptions (Norman 8). Just how, many times, have people thought that doing something in the manner they perceive it would yield surmountable results. Nevertheless, upon doing it the results they achieve communicate a different message. The misconceptions in the world and the everyday things bring a lot of false hopes and unrealistic dreams among people. The third issue in the reading focuses on the behavior of how to do a task. People always have a way of doing a