Mkt 421 Assignment Marketing Research Paper

Marketing Research MKT/421 Name Date Instructor Marketing Research Kudler Fine Foods Kathy Kudler, passionate about gourmet cooking, founded Kudler Fine Foods in 1998. Since 1998, Kudler has grown and boasts three locations in La Jolla, Del Mar, and Encinitas. The Kudler locations offer their customers imported and domestic products from the bakery, meat seafood, produce, cheese dairy, and wine departments. Experiencing a significant growth, Kudler is focused upon expanding service offered, operations efficiency, and increasing consumer purchasing. Kudler Fine Foods mission is to provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment (Kudler Fine Foods, 2008, 2). In order to reach their goals, Kudler must recognize the marketing strategies and tactics needed to promote the companys new services. We will examine the marketing strategies and tactics, additional areas of needed marketing research, and identify the importance of competitive intelligence. Importance of Marketing Research Marketing research in the development of Kudler Fine Foods marketing strategy and tactics is very important when creating a business plan for new products and services. Marketing research is the gathering of information on customers, competitors, and the product market. The information gathered is invaluable to Kudler in that