Mkt 421 Week 2 Marketing Mix Paper

This study source was downloaded by 100000859819779 from CourseHero.com on 03-06-2023 10:07:47 GMT -06:00https://www.coursehero.com/file/13257056/MKT-421-Week-2-Individual-Assignment-Marketing-Mix-Paper/ RUNNING HEAD: MARKETING MIXMKT 421 Week 2: Marketing Mix PaperFirst Name Last NameInstructorDateAxia CollegeThis study source was downloaded by 100000859819779 from CourseHero.com on 03-06-2023 10:07:47 GMT -06:00https://www.coursehero.com/file/13257056/MKT-421-Week-2-Individual-Assignment-Marketing-Mix-Paper/RUNNING HEAD: MARKETING MIXThe term marketing mix dates all the way back to the 1960 - 1970s. Neil Borden first coined this term in 1953, and constructed this terminology from James Cullitons analogy of the marketing procedure being compared to a mix of ingredients (NetMBA, 2010). The term ever since has been used all the time when the topic of marketing is brought up. The marketing mix consists of 4 ingredients; often referred as the four Ps (this phrase is interchangeable with the phrase marketing mix). Cullitons analogy was a perfect way to describe the components a marketing plan. The ingredients of a marketing mix can be thought as the ingredients of a cake; all of the ingredients are necessary for the cake to be tasty (successful). However, if too much or too less of some ingredient(s) is/are included, then the cake will be ruined. One can tweak the formula for the cake specifically to enhance the taste of the