Mkt 230 Week 8 Checkpoint Marketing Concepts Activity

On the flip side, consumers and businesses also face disadvantages when utilizing B2C e-commerce. Consumers who choose to shop online must often pay shipping costs to receive their products. Additionally, consumers must wait several days before their good arrives this does not allow the instant gratification some shoppers crave. Consumers also must deal with websites that may be poorly designed and confusing when employing B2C e-commerce. A poorly designed website is also a disadvantage to businesses because it will cause consumers to go to a different site to purchase the product or an alternative product. Some consumers are fearful of encountering fraud and/or identity theft while shopping online if a business is not a well-known chain some consumers may be wary of patronizing the site which can limit the retailers target audience. Another drawback to B2C e-commerce is a lack of human connection or help when trying to decide on a product that best suites the consumers needs. Buying clothing online also can be a problem because it is impossible to try on the clothing and if it does not fit the consumer must send it back and wait additional time before the replacement arrives. Y, dXiJ(x( I_TS 1EZBmU/xYy5g/GMGeD3Vqq8K)fw9 xrxwrTZaGy8IjbRcXI