Unit 5 Project: Business Strategy Report Part 2, And Strategy

Business Strategy ReportUniversity’s NameSubmitted by Names:Tutor:Date:Business Strategy ReportIntroductionStarbucks is among the most valuable brands and the leading coffee house in the world. Starbucks’ is in the coffee business “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. The company believes in a much larger role on the planet. Its part is to serve coffee to these people. However, the company wants to bring change, not only to its customers but to its suppliers, employees and to the general community through its coffee. Starbucks values include, “Creating a culture of warmth and belonging, where everyone is welcome, acting with courage, challenging the status quo and finding new ways to grow our company and each other, being present, connecting with transparency, dignity, and respect [and] delivering our very best in all we do, holding ourselves accountable for results”. This paper analyses the company’s strategies and provides recommendations that will see the company grow in the next 10 years. Internal value chainPrimary activities Inbound logisticsStarbucks sources coffee from over 60 coffee growing countries. Most of these countries are located