Mission, Vision, Values and ManagementNameInstitutional affiliationMission, Vision, Values and ManagementThe mission statement, vision statement and value statement are very important aspects of a company’s strategic plan. The mission statement tells the stake holders what the company is all about, the vision states where the company would like to be, while the values states the behavior that would enable the company to attain its vision. This document analyses the mission, vision and value statements of Military Bar or simply ‘The Bar’ because it stands out among equals. The mission of The Bar is to be its customers’ favorite drinking place. The vision is to become the best bar in America in terms of the quality of products, service, cleanliness, and value for money. Its core values are; inclusiveness, empowerment, integrity and innovation. The company’s commitment to the above statements has enabled it to become among the best bars in the United States. Criteria for Robust StatementsThe Bar’s mission, vision and value statements meet the standards for robust statements. A robust statement is one that is informative, simple, memorable, achievable