Mgt 521 Week 2 Mission, Vision, And Values

MGT 521 Week 2: Mission, Vision, and ValuesName:Institutional affiliation:IntroductionThere are many factors that play integral role in the success of a business organisation. The greatest determinant of success is the relationship an organisation has with its stakeholders. Therefore, an organisation needs to have a clear objectives and goals that resonate with all its stakeholders. Mission, vision, and values of an organisation, offers the direct insight to the stakeholder of the company’s direction, future, belief, and factors that make the organisation stand out from the competitors (Kirkpatrick, 2017). An organisation needs to give a customer, reason to buy its product or use its services as opposed to the competitors’. Therefore, mission, vision and value statements offers simple and direct message to the customer of what to expect from the company. This paper will critically analyze the importance of the mission, vision, and value statements by comparative analysis of Southwest Airline and United Airlines.Mission, Vision, and Values StatementMission StatementSouthwest Airline is one of the popular domestic airlines in the United States. The company has grown over the years despite the volatility