Assignment 3 Part 1: Operation, Technology, And Management Plan

Assignment 3 Part 1: Operation, Technology and Management PlanNameTutor’s Name21/08/2015NAB Operations planKey aspects of operationsThe company will have two levels of manufacturing. Drinks in the marketing development process will be processed and bottled using both NAB mixers giving the company a production capacity of 200 gallons. Printing and Labelling will be done with leased equipment. Distribution will initially be on company’s 4 panel vans. The second level of manufacture is for established brands which will be outsourced to third party manufacturers.Cost and time efficienciesThe company will utilise the free services offered by Mr. Ian Glass as a production foreman. Mr Stephen Job will work part time on electronic and online advertising instead of hiring external advertising agents. Competitive advantageNAB’s competitive advantage will be a niche market of health conscious consumers of refreshment beverages. The company’s drinks will be low on sugar and high on health benefits. The company will be lean in its operations by outsourcing the manufacturing process. NAB’s team chemistry will be a major competitive advantage. All the people in the core start-up team have a natural chemistry in all wanting to be part