UberUber is a technology-based company that deals majorly with transportation and food delivery in over six hundred and fifty countries across the globe. The company was created in 2009 as UberCab with head office in San Francisco, California. It originated as a transport network organization that employed licensed taxi motorists. Nowadays, the company has initiated non-taxi driving rideshare services into its operations. Its principal cause of growth has been attributed to the development of a mobile application to link customers with the drivers of the car for hire. Also, the company offers its passengers some luxurious vehicles for hire services.According to economists, a first mover is an organization that has the intention of gaining an advantage in the market by being the first to establish itself in a given market. Uber has depicted itself as a problem solver for riders since; firstly, it offers a solution to those that need taxi services at a lower price. Secondly, uber offers jobs for drivers and other organizations that have difficulty in getting jobs in the city. It does this by connecting qualified persons with passengers who need rides located within a particular geographical area. Lastly, uber is doing away with old