C180 Final Exam Review Questions With Answers

Strategic Management Paradigm {Ans: - More ethical than Symbolic/Interpretive Paradigm - Sees PR asa. way of building bridges to the environment and an organization's stakeholders - Symmetrical communication provides a voice for the publics in management decisions - PR messages reflect the needs of the public and the needs of the organization}Examples of Interpretive Paradigm {Ans: - Ex: Tobacco, petrol, and drug industries fund propaganda to make consumers believe the substances are good - Ex: Successful PR campaigns in WWI show how popular resistance can be overcome with PR - Edward Bernays "Debbie Times" girls to reverse stigma against women smoking cigs}SCCT Response Strategies {Ans: 1. Deny - reassign blame 2. Diminish strategy - minimize blame, offer excuses and justify actions 3. Rebuilt strategy - redeem organization's reputation 4. Bolster strategy - asset positioning, reminder of former good deeds}Persuasion {Ans: Human communication that is designed to influence others by modifying their beliefs, values, or attitudes - Receiver must have free will}Preventable Crisis {Ans: When an organization intentionally takes a risk that leads to a negative outcome - High reputation threat - The worst kind of crisis - Ex: Flint, Michigan drinking water crisis}Selective Exposure