WhatsApp:+254797954835SOURCES OF SEXUAL IDENTITY.Regardless of the stage of development, human sexuality varies within and between cultural groups. Some of these variations can be attributed to the impact of dominant norms, social institutions and individual differences of different cultures in human behavior. Human sexuality is also affected by the historical period in which a person lives. Societal conflicts about sexuality can also have a significant impact on how individuals and sub-groups behave, think and feel, and hence the interpretation of sexual behaviour among adolescents.Various social institutions contribute to or hinder the achievement of sexual experiences that foster normal growth towards maturity. They include:MediaThe media enhances exposure to sexual activities, beliefs and attitudes through television, films, radio, newspapers and magazines. More recently it does so through the social media. The popular culture is communicated by these media, some of which are replete with overt sexual messages, including pornography. They contribute to changes in attitudes and beliefs such as that woman have a right to sexual satisfaction and have the responsibility to assert themselves in order to achieve this in their interpersonal relationships. By and large, the media has done more in educating about human sexuality than