Strategic Planning Proposal Executive Summarysouthern Ne

Strategic Planning Proposal – Executive SummarySouthern New Hampshire UniversityMBA-540: Organizational Strategy in a Global Environment 02:33:34 GMT -05:00Comcast is one of the largest companies in the United States, and with proper strategic planning it can become one of the most influential companies in the world. The purpose of the proposal is to analyze and evaluate organizational strategies to assure that they are aligning with the company’s mission and goals. The summary will provide an analysis of the company’s internal and external environments which will allow for more accuracy when targeting and achieving future growth. Recommendations have also been made based on the analysis, and they can assist when assessing the trajectory of the business.When analyzing and outlining the internal business environment, one can see that the company has grown tremendously through the years. Comcast has become the leader in the cable television and internet space, while continuing to compile additional services that all run off one proprietary platform. Continuing to add to the platform via external mergers, as well as organically continuing to develop products will surely increase revenue. The single-platform model allows customers to easily add services when creating the bundle that best suits their lifestyle.