Final Project Part I: Product Overview]mkt 113southern New H

Final Project Part I: Product Overview]MKT 113Southern New Hampshire University 08:56:44 GMT -05:00SNHU Pet Supply is a pet supply company based in Manchester, New Hampshire. The company is introducing a new, all-natural pet food line called Pawfect Pet Nutrition. Pawfect Pet nutrition is a healthy alternative to traditional pet foods. With locally sourced all-natural ingredients, Pawfect Pet Nutrition’s mission is to keep every cat and dog happy, and healthy over the course of their lives.In order to help market the new product, a SWOT analysis was performed on Pawfect Pet Nutrition. Performing a SWOT analysis is helpful when it comes to marketing a product because it highlights key information that allows the company to create a marketing strategy that bestsuits the product. 08:56:44 GMT -05:00Pawfect Pet Nutrition is priced 10% higher than the traditional pet foods. In order to succeed in the already competitive market, the product must distinguish itself from others. Highlighting the fresh, all-natural ingredients is a great way to start building a marketing strategy. “The interest in pet health is driving steady demand for health-oriented foods, snacks and other products" (Soenarie, 2014). As consumers are becoming more health-conscience of their pets, this creates