Southern New Hampshire UniversityCOM-431 02:05:45 GMT -05:00With great thought and care, I have chosen the new logo for Impact Ed’s brand identity moving forward. Modern. Professional. Catchy. Memorable. I found the primary logo from concept two to be the logo of the future. The red is catchy, poppy, and represents the power of our organization. Yellow, normally associated with intellect, is an excellent secondary choice to lead the way. It will encourage productivity and new ideals, along with the next color: blue.Blue showcases warmth and productivity. The final color is green. Green signifies growth, along with the naturally refreshing and calming color that resembles nature and calm. The balance all four colors exhibit align with our mission of helping professionals be the best version of themselves.The newly minted design will be welcoming for our target audience. Whether it’s repeat or potential clients, or employees, the new design will redefine what a modern tone mixed with training looks like. The new logo will project what each color represents: balance, empowerment, intellect, growth, and strength.Modern. Professional. Catchy. Memorable. That’s what we’re projecting, that’s what we’re selling. The primary font, Century Gothic, is a sleek, simple, black lettering