Module Two Milestone Worksheet: Target Market And Personasou

Module Two Milestone Worksheet: Target Market and PersonaSouthern New Hampshire University MKT 205: Applied Marketing Strategies 09:11:48 GMT -05:00TARGET MARKETP R OD U C TGourmet truffles with fruit, herb, and flower extract infusionsT A R GE T MA R K E T R E SE A R C HMy target market is: 40-something people looking for a special occasion giftD E MO GR A P H I C C H A R A C T E R I S T I C Sï‚· 40 and older audienceï‚· Femaleï‚· Teachers, Healthcare Practitioners, Managementï‚· 2-4 year college degreeï‚· 25,000-75,000ï‚· Single and Marriedï‚· 0-4 kidsP S Y C H O G R A P H I C C H A R A C T E R I S T I C Sï‚·Hobbies and Interests: Chocolate connoisseur, traveling, extravagant gift giving, community involvement.ï‚·Wants: An accessible quality gift for last-minute occasions or simple and appropriate gifts for co-workers and employers on special occasions.ï‚·Current Product-Related Buying Behavior: Visits stores, in person, like Whole Foods, Publix, Kroger, and Trader Joe's to buy last-minute high-quality edible gifts for their co- workers. 09:11:48 GMT -05:00ï‚·Goals: To buy a new house with a promotion at work, and