Module Two Milestone Worksheet: Target Market And Personasou

Module Two Milestone Worksheet: Target Market and PersonaSouthern New Hampshire University MKT 205: Applied Marketing Strategies 02:11:20 GMT -05:00TARGET MARKETP R OD U C T“healthy” carob (chocolate substitute) barsT A R GE T MA R K E T R E SE A R C HMy target market is: Target Market Females between 34-42 looking for healthier alternative.D E MO GR A P H I C C H A R A C T E R I S T I C STarget Market Females between 34- 42 Looking for healthier alternativeP S Y C H O G R A P H I C C H A R A C T E R I S T I C SHobbies and Interests: Enjoying time with family, living a healthy lifestyle including exercising or walking, and cooking/baking.Wants/Product & Shopping Preferences: Shopping preferences will ordering online and grocery store pick up. Reduce sugar intake since the family has a history of diabetes and high blood pressure. Most items will be purchased from grocery stores, and online shopping, but will purchase from whole foods store for healthier snacks and more open options for eating healthier.Current Product-Related Buying Behavior: Prefers brand quality over price,