Module Four Milestone Worksheet: Promotion and PriceHampshire University MKT 205: Applied Marketing Strategies Sean 02:04:58 GMT -05:00PR OD UCTsemisweet chocolate baking chipsPERS ON AMolly Zimmermann, 35PR OM OTIO NF IR ST MARKETING CH ANNE LDescription of first marketing channel: Digital marketing communication has become the way to reach a diverse audience by utilizing social media marketing this platform will allow the company to build social networks and gather usable data to further use social media to market the products of the company to everyone who loves chocolate and/or are looking for an affordable chocolate for their families to utilize.Why this channel is appropriate for this persona: A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume, variety, and velocity), SMM tools have the capacity not only to extract customer data but also to turn this gold into actionable market analysis—or even to use the data to crowdsource new strategies.(Hayes, 2024)S EC OND M AR KE TI NG CHANNELDescription of second marketing channel: To market to new users a tool that can be used is a SEO (search engine optimization) on