Module Four Milestone Worksheet: Promotion And Pricesouthern

Module Four Milestone Worksheet: Promotion and PriceSouthern New Hampshire University MKT 205: Applied Marketing Strategies 02:27:13 GMT -05:00PR OD UCT“healthy” carob (chocolate substitute) barsPERS ON AGloria, 27PR OM OTIO NF IR ST MARKETING CH ANNE LDescription of first marketing channel: The first marketing channel I would use are websites. Websites are not only convent, but they allow you to compare products, learn about the company, and shop. Additionally, if you google what you are looking for, you are provided multiple websites to choose from.Why this channel is appropriate for this persona: This marketing communication is appropriate because my persona is an online shopper and frequently shops in a short spurt from her phone. She needs convenience and affordable prices for her purchases due to her lifestyle. Digital marketing strategies are more popular among her generation because they spend a generous amount of time online and appreciate quick and easy solutions.S EC OND M AR KE TI NG CHANNELDescription of second marketing channel: The second marketing channel I would use is social media. Social media allows is interactive and allows consumers to look at product reviews and comparisons. It can also show you how a product is used