Com 311 Milestone Onesouthern New Hampshire University Com-3

COM 311 Milestone OneSouthern New Hampshire University COM-311 Social Media Strategy 02:27:26 GMT -05:00COM 311 Milestone OneWhen developing a social media strategy, it is essential to understand the target audience in terms of both demographics and psychographics. For the fundraising campaign for St. Jude’s Research Hospital, the target audience can be broadly categorized into young adults, particularly students and alumni of Southern New Hampshire University. Age is a crucial demographic factor; SNHU’s target audience typically falls between 18 and 35 years old, as the university caters to both traditional college students and working adults pursuing further education. Understanding this age group’s preferences helps tailor the content for platforms they frequently use, such as Instagram, TikTok, and Facebook.Education plays an important role in shaping the messaging. Since the audience is either current students or alumni, the communication style should reflect a well-educated base,focusing on values like community and giving back. Income is another important demographic to consider, as SNHU’s audience includes a mix of current students, who may have limited disposable income, and alumni, who might have greater financial flexibility to contribute to the fundraiser. Therefore, social media strategies can include options for both small and large