Case Study Number One: Seacloud Real Estatesouthern New Hamp

Case Study number One: SeaCloud Real EstateSouthern New Hampshire University School of Business MGT-510-10258-M01 Cultivating Organizational Culture 09:37:35 GMT -05:00Case Study number One: SeaCloud Real EstateBased on the Case Study of SeaCloud Real Estate is a real estate firm Base in China that that got their start in the in 1999 during China’s housing boom. (Birtch et al., 2023). They have had much success during what is considered the golden age of real estate, Birtch et al., (2023) and made their way to a top 50 firm by 2018. Yet with the success they have had, the market in2018 has slowed down which has put pressure on the company to become more efficient with their projects. When the CEO and founder of SeaCloud, Ling Yun found that one of their main projects was behind schedule, he found that he wanted to change the company’s performance management system to help prevent this in the future.According to Birtch et al., (2023) the performance management system that was being use was by the organization is one that is discombobulate and there was really no direct control. Mid-level and junior employees only had self-assessments while senior executives were only assessed at